It can be difficult to get customers on your website, but nothing is worse then when you spend the time and effort and realize they aren’t converting!
Here are 5 simple ways your website can make you more money.
Ditch the Standard Copy for Buttons
You have less than 8 seconds to get a user’s attention, don’t waste precious time with boring phrases like “Download”, “Sign Up” or “Submit Now” on your call to action (CTA) buttons. People see generic buttons around the web all the time, so your messaging needs to be concise and to the point. Be unique by using opt in text that is specific to your brand and image. Offering limited time deals and invoking the fear of missing out are great tactics that can optimize your conversion rate.
Target the Right Traffic
Every person who visits your site is different, so why should everyone see the same CTA? Take a deep dive into your Google analytics to understand how to personalize based on gender, location, or even time of day. Have you noticed a certain user checked out a particular item multiple times? Try offering them a timely discount when you know they will convert!
Optimize for Mobile
Responsive design is the concept of making your website look great across all devices. With over half of web navigating on mobile, it is becoming vital to have a site that loads fast and is functional across all platforms. Make it easy for your user to navigate on your site and encourage them to take action by surfacing important information above the fold.
Talk to your Customers
Give your customers an easy way to access you via a live chat. A recent study amongst web consumers found that 62% of people would be more likely to make a purchase if they had access to a sales representative to answer their concerns. Don’t have the time to always be online? Try integrating with social platforms and use chat bots to lessen your workload.
A/B Test EVERYTHING!
When we say test everything, we mean everything. The only way to truly find what converts best for your site requires you to constantly test different copy, colour, font and template variations. The seemingly easy task of choosing a right colour for your CTA itself is actually a difficult challenge since each colour can result in different user behavior. Try a splash of yellow to stimulate the mind or some blue to invoke feelings of trust. Don’t believe us, just ask Google, they tested 47 different shades of blue to pick the right one which they use today. If designing and testing multiple versions seems too tedious, don’t worry because there are tools like Aiva online to help!
Your turn: Have you seen any other conversion tactics that drive more sales? Please share them –we’d love to learn more!
Sarosha Imtiaz – Sarosha is the co-founder of Aiva Labs and specializes in converting your website visitors into lifelong customers. She is currently in her 4th year at McMaster in the Life Sciences program. In her spare time Sarosha is the president of two clubs at McMaster focused on enriching the Hamilton community.